Privacy policy

Privacy Policy

Last updated: September 10, 2026

1. Introduction

Luxen Red Light Therapy ("Luxen," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit luxenredlight.com (the "Site") or make a purchase from us.

By using our Site, you agree to this Privacy Policy. If you do not agree, please do not use our Site.

2. Information We Collect

A. Information you provide directly

  • Contact details: name, email address, phone number, shipping and billing address
  • Account information: login credentials and order history, if you create an account
  • Payment information: card or payment account details, processed by our payment providers. We do not store full card numbers.
  • Communications: messages you send us by email, contact form, or social media, and reviews you submit

B. Information collected automatically

  • Device and browser data: IP address, browser type, operating system, device identifiers
  • Usage data: pages viewed, time on site, click behavior, referral source
  • Cookies and similar technologies: see Section 7

C. Information from third parties

  • Analytics and advertising providers
  • Payment and shipping partners

3. How We Use Your Information

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and support responses
  • Provide customer service and answer inquiries
  • Send marketing email or SMS, only if you opt in, which you can stop at any time
  • Personalize your shopping experience
  • Detect and prevent fraud and abuse
  • Meet legal, tax, and accounting obligations
  • Improve our products, Site, and service

4. How We Share Your Information

We do not sell your personal information. We share data only with:

  • Service providers: Shopify (our ecommerce platform), our payment processors (including Shopify Payments and PayPal), shipping carriers (USPS, UPS, FedEx), email and SMS marketing tools (Klaviyo), reviews (Okendo), and analytics and advertising providers (Google, Meta, Microsoft)
  • Legal authorities: when required by law, subpoena, or court order, or to protect our rights
  • Business transfers: if Luxen is involved in a merger, acquisition, or sale of assets, your information may transfer to the new owner

Service providers are permitted to use your information only for the purposes we authorize.

5. Where We Operate

Luxen sells and ships within the United States. Your information is processed and stored in the United States by us and by our service providers.

6. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Know or access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information
  • Receive a copy of your data in a portable format
  • Opt out of targeted advertising or the sharing of personal information
  • Withdraw consent for marketing communications at any time

To exercise any of these rights, email support@luxenredlight.com. We will respond within 45 days. We will not discriminate against you for exercising your rights.

California residents (CCPA/CPRA): you have the rights listed above, including the right to opt out of the sale or sharing of personal information. We do not sell personal information.

7. Cookies and Tracking

We use cookies and similar technologies to keep you logged in, remember your cart, analyze site traffic, measure and serve advertising, and improve site functionality.

You can control cookies through your browser settings. Disabling cookies may affect how the Site works. You can also use your browser's Global Privacy Control signal, which we honor as an opt-out request.

8. Data Security

We use industry-standard safeguards, including SSL encryption for all transactions, PCI-DSS compliant payment processing, and access controls limiting who can view personal data. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information.

9. Data Retention

We keep your personal information only as long as needed to fulfill the purposes described in this policy, comply with legal and tax obligations, and resolve disputes. After that, it is deleted or anonymized.

10. Children's Privacy

Our Site is not directed to anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

11. Third-Party Links

Our Site may link to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

12. Marketing Communications

If you opt in, we may send you product news, offers, and red light therapy guidance. You can unsubscribe at any time using the link in any email, by replying STOP to an SMS, or by emailing us.

13. Changes to This Policy

We may update this Privacy Policy. When we do, we will revise the "Last updated" date above and, for significant changes, notify you by email or a notice on the Site.

14. Contact Us

Luxen Red Light Therapy
Email: support@luxenredlight.com