Privacy policy
1. Introduction
Welcome to Luxen Red Light Therapy (“Luxen,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website luxoredlight.com (the “Site”) or make a purchase from us.
By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.
2. Information We Collect
We collect the following types of information:
A. Information You Provide Directly
• Contact details: Name, email address, phone number, shipping and billing address
• Account Information: Username, password, order history
• Payment Information: Credit/debit card details, UPI ID, PayPal info (processed securely through our payment processors - we do not store full card numbers)
• Communication: Messages you send us via contact forms, email, WhatsApp, or social media
B. Information Collected Automatically
• Device & browser data: IP address, browser type, operating system, device identifiers
• Usage data: Pages visited, time spent on Site, click patterns, referral source
• Cookies & tracking technologies: See Section 7 below
C. Information from Third Parties
• Social media platforms (if you log in via Facebook, Google, etc.)
• Analytics providers (Google Analytics, Meta Pixel)
• Shipping and payment partners
3. How We Use Your Information
We use your information to:
• Process and fulfill your orders
• Send order confirmations, shipping updates, and customer support communications
• Provide customer service and respond to inquiries
• Send marketing emails (only if you opt in) - you can unsubscribe anytime
• Personalize your shopping experience and recommend products
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations (tax, accounting, regulatory)
• Improve our products, Site, and services
4. How We Share Your Information
We do not sell your personal information. We share data only with:
• Service providers: Shopify (e-commerce platform), payment processors (Stripe, PayPal, Razorpay), shipping carriers (FedEx, DHL, USPS, India Post), email marketing tools (Klaviyo, Mailchimp), and analytics providers (Google, Meta)
• Legal authorities: When required by law, court order, or to protect our rights
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner
All third-party partners are required to handle your data securely and use it only for the purposes we authorize.
5. International Data Transfers
Luxen serves customers in the US, UK, EU, UAE, Australia, India, and other countries. Your information may be transferred to, stored, and processed in countries outside your country of residence. By using our Site, you consent to such transfers.
For EU/UK customers: We comply with GDPR standards and use appropriate safeguards (Standard Contractual Clauses) for international transfers.
6. Your Rights
Depending on your location, you may have the following rights:
• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request that we delete your personal data (“right to be forgotten”)
• Restriction: Limit how we process your information
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing for marketing or other purposes
• Withdraw consent: Opt out of marketing emails or data collection anytime
To exercise these rights, email us at [support@luxenredlight.com]. We will respond within 30 days.
For California Residents (CCPA):
You have the right to know what personal information we collect, request deletion, and opt out of the “sale” of personal information (note: we do not sell your data).
For EU/UK Residents (GDPR):
You have additional rights to lodge a complaint with your local data protection authority.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Keep you logged in
• Remember your cart items
• Analyze Site traffic (Google Analytics)
• Show relevant ads (Meta Pixel, Google Ads)
• Improve Site functionality
You can control cookies through your browser settings. Disabling cookies may affect Site functionality.
8. Data Security
We implement industry-standard security measures to protect your information, including:
• SSL encryption for all transactions
• Secure payment processing via PCI-DSS compliant providers
• Restricted access to personal data on a need-to-know basis
• Regular security audits
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to protect your data.
9. Data Retention
We retain your personal information only as long as necessary to:
• Fulfill the purposes outlined in this policy
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
When no longer needed, your data is securely deleted or anonymized.
10. Children’s Privacy
Our Site is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us immediately and we will delete it.
11. Third-Party Links
Our Site may contain links to third-party websites (e.g., social media, partner brands). We are not responsible for the privacy practices of these sites. Please review their privacy policies separately.
12. Marketing Communications
If you opt in to marketing emails, SMS, or WhatsApp updates, you will receive:
• New product launches
• Exclusive offers and discounts
• Wellness tips and red light therapy guides
You can unsubscribe anytime by clicking the “unsubscribe” link in any email, replying “STOP” to SMS, or contacting us directly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will:
• Update the “Last Updated” date at the top
• Notify you of significant changes via email or a notice on our Site
We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Luxen Red Light Therapy | Email: Support@luxenredlight.com